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THE EVERYTHING GUIDE TO TONERS

Toner is an essential part of a good skincare regimen—and no matter your skin type, this "in between" skincare step is one you don't want to skip. If your skincare goals include hydration, smoothness, and no-filter-needed radiance, add a hydrating witch hazel facial toner to your life ASAP. Don't know where to begin? Look no further than Thayers, the first name in toners for 175 years. (Safe to say we know everything about the subject.) Here's all you need to know about our witch hazel toners, the best-quality toner ingredients, and the formula that's right for you.


WHAT IS A TONER?

Simply put, toner is a water-based skincare essential that cleanses and refreshes the skin. Toners are fast absorbing, they provide hydration (among other skin benefits) and they prep your skin for the next steps in your skincare regimen—which makes your other skincare products work even better. Think of toner as the all-important middle step between cleansing and application of serums or moisturizers. To use facial toner, soak a cotton pad with toner and swipe it over your face, neck and chest. But don't just take it from us—take it from the experts.

“Toner can be used after cleansing to help to bring the skin back to a naturally acidic state… by often helping to restore the skin’s natural pH, it can help to support the skin barrier. Toner is quickly absorbed and penetrates the skin — and depending on the specific ingredients may also have additional antioxidant, hydrating, or anti-inflammatory benefits.”
Dr. Marisa Garshick, MD, Board Certified Dermatologist

"Toners of the past have scared people due to their astringent nature, but modern formulations focus on balancing the skin’s pH to ensure the skin barrier is 100%."
Ian Michael Crumm, Licensed Esthetician

Toner #1 step after cleansing. Thayers Witch hazel unscented and rose petal toners. Removes impurities + balances skin
Witch Hazel plant with hand touching flower

WHAT IS WITCH HAZEL?

Witch hazel (Hamamelis virginiana) is a flowering plant native to North America. Its slender, yellow flowers are eye-catching, but what's inside the plant is even more impressive. Witch hazel extract, derived from the leaves, twigs, and bark of the plant, has been used for generations as a topical natural remedy. Its natural astringent properties leave skin feeling balanced, soothed, and renewed. Witch hazel is gentle, yet potent—which explains why it's a star ingredient in skincare.

“It is important to note that not all witch hazel is created equal, and it is best to opt for witch hazel that is alcohol-free as the process of extraction helps to preserve the tannins and reduce any potential for irritation or dryness. Tannins improve the appearance of the skin through antioxidant effects, protecting the skin from free radical damage. Witch hazel has anti-inflammatory benefits making it helpful for acne, sunburn, bug bites, post-shaving irritation, and more.”
Dr. Marisa Garshick, MD, Board Certified Dermatologist

"Witch hazel contains tannins that have been shown to fight bacteria and help reduce swelling in the skin."
Ian Michael Crumm, Licensed Esthetician

The #1 Toner In America

OUR BEST FACIAL TONERS

Thayers Toner Hub

DON’T JUST TAKE IT FROM US

Meet Thayers’ Devotees: real people who have trusted Thayers for years to keep their skin hydrated, moisturized, and glowing.
Though they may have different skin types, they all have seen their skin transform with Thayers Facial Toners.

MEET THAYERS DEVOTEES

FROM FARM TO BOTTLE

Not all witch hazel is created equal. From farm to bottle, the witch hazel in Thayers Facial Toners is what truly allows us to produce a pure and effective skincare product. Our certified organic witch hazel is sourced locally from a family farm in Easton, Connecticut and harvested by hand the old-fashioned way. Each fall, local family and farm workers trim and collect the leaves, stem and bark of the Witch Hazel plant. Follow the farm-to-bottle journey below. Infographic (no optimization): Witch Hazel from Thayers farm → Witch Hazel Harvest → Transport to Local lab for water-based extraction → Add plant-powered extracts (rose water, etc) → Bottle & into consumers hands

INGREDIENT DEEP DIVE: PLANT-POWERED EXTRACTS

Rose Water

Rose Water

(Rosa Centifolia Flower Water) is a skincare hero and a classic apothecary staple. It improves the overall appearance of skin, revealing a more even and glowing complexion.
Best For: A defining natural glow


Shop Rose Petal Facial Toner

Cucumber Extract

(Cucumis Sativus) is incredibly hydrating and soothing to the skin. It's comprised of mostly water in addition to skin-loving ingredients like vitamin C, caffeic acid and amino acids.
Best For: A nourishing pick-me-up


Shop Cucumber Facial Toner

Lavender Water

(Lavandula Angustifolia Flower Water) offers a gorgeous scent and a moment of aromatic bliss. Better yet, it also keeps skin looking and feeling refreshed as it calms and protects distressed skin.
Best For: A spa-inspired skin reset


Shop Lavender Facial Toner

Coconut Water

(Cocos Nucifera Fruit Water) is an oasis for the skin. It provides a moisture infusion for dry or dehydrated skin, while helping to fortify cells due to the presence of proteins called cytokines.
Best For: A concentrated moisture boost


Shop Coconut Water Facial Toner

A TONER FOR EVERY SKIN TYPE

We know all skin types aren’t the same, so while our traditional witch hazel toners are best suited for normal to combination skin,
we’ve also got a toner for every skin type and need.

HOW TO USE

Ready to introduce Thayers Witch Hazel toner into your skincare routine? Here's how.

After cleansing and before moisturizing, use a cotton pad to apply the toner on your face, neck, and chest. This quick and simple process will cleanse, balance, soften, and moisturize skin for 8 hours.

Use the toner anytime throughout the day to leave skin feeling refreshed, renewed, and healthier.

BOTANICAL BLENDS THAT DO IT ALL

Witch hazel has been a cult-favorite skincare staple for generations, but its incredible natural properties have other benefits outside of face care.
If you’re into DIY treatments, check out these creative recipes featuring Thayers Alcohol-Free Witch Hazel Facial Toner.

DIY Mood Boosting Shower Steamer: Thayers Natural Complex

WHY THAYERS?

Thayers Natural Remedies is committed to excellence in every way. Below are the steps we actively take, and the guidelines we consistently adhere to, in order to ensure that we operate at the highest level of standards.

Natural origin ingredients:

Thayers uses 98% natural origin ingredients in our facial toners. We only consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing, but retains greater than 50% of its molecular structure from its original natural source. (As for the remaining 2% of ingredients? They ensure the product’s efficacy, sensoriality and preservation.

Certified organic witch hazel:

We work hand-in-hand with a family farm in Connecticut to produce certified organic witch hazel exclusively for use in Thayers products. This ongoing partnership ensures a superior level of quality—year after year, decade after decade.

Cruelty-free:

We'd never test on animals—ever. That's why all Thayers products are cruelty-free. What's more, all of our facial toners are vegan.

A unique process:

Our proprietary extraction process preserves the potency and high level of skin-beneficial tannins naturally found in witch hazel—making our high-quality formulas as effective as they are thoughtfully created.

175 YEAR LEGACY

The story of Thayers Natural Remedies begins 175 years ago, with an ambitious and innovative young doctor named Henry Thayer. In 1850, Dr. Thayer began a series of groundbreaking experiments that produced plant extracts in a highly concentrated form. Before long, his namesake line of herbal extracts grew to include more than 800 products in the form of infusions, poultices, syrups, tinctures, and wines. As Dr. Thayer recognized the benefits of witch hazel, he used it in more and more of his product offerings.

Today, Thayers still incorporates witch hazel into our sought-after skincare elixirs, using time-tested methods that (unlike distillation processes) preserve the majority of skin-beneficial tannins —and we still use only the finest certified organic witch hazel sourced from a New England family farm. Thayers’ elixirs have been a fixture in medicine cabinets for generations. Once you use them, you’ll know why.