If you’ve been on any social media platform in the past year, you’ve probably seen at least one post with the hashtag #IWokeUpLikeThis. Searching the hashtag unleashes a sea of pictures of people right after they have woken up – vulnerable and natural. Regardless of the fact that there has been backlash with the hashtag because some people clearly have perfect makeup and hair, we at Thayers, love the idea of empowering natural beauty. On Instagram alone, there are over 1.6 million posts that use the hashtag, including many notable celebrities and Instagram stars.

Related: Brighten Up Your Eyes

Natural beauty is always great to promote. Make up, photoshop and filters on social media apps can make you look completely different and often promote unhealthy body image expectations. It has become apparent that fashion and beauty magazines as well as major online retailers have to be cautious about the editing of their photos, as a means to avoid public outrage over the highly unrealistic bars they are setting for what “beauty” really means. At Thayers, we strongly believe that the skin you are born in, is the skin you should wear everyday with pride and confidence. Beauty starts and quite often ends with believing you are beautiful and capable before you allow the opinions of the people around you and social expectations in.

A way to utilize your own natural beauty is with Thayer’s Premium Witch Hazel Toners. These toners, which are available in a variety of scents including cucumber and lavender, can help tone, soothe, and cleanse your skin of toxins. It benefits your pores by clearing them out and reducing possible blemishes or acne, while remaining natural and free of harmful chemicals that most drug-store beauty products contain.

Even if you’re not into wearing makeup, the Thayer’s Premium Witch Hazel Toners will boost your natural beauty and confidence. You’ll wake up gorgeous every morning with clearer skin. Go ahead, take a selfie and use the hashtag #IWokeUpLikeThis with the hashtag #Thayers to show us how much you love your natural skin!

See More: DIY Natural Face Mask

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